Even if you’re new to digital marketing,it’s highly likely that you’ve already heard of search engine optimisation or seen how other brand marketers discuss their strategies.
As the term implies,it’s about making websites optimised so Google’s search engine algorithm can rank it higher on its results page where potential clients can see your website quickly.
But of course,SEO doesn’t magically put your website at the top of the search engine page results. You need a good strategy and consistency.
Here’s what a reputable SEO agency in Hong Kong says are essential things you need to know about having sound SEO strategy:
First off,SEO is all about improving your site’s organic search results. It simply means using white-hat strategies to boost your site’s ranking. These techniques range from building quality links to creating winning content
You can also make your site more visible through paid channels,a method some usually call as search engine marketing. It’s a bit different approach than SEO but both are widely used by many marketers.
So how does Google’s algorithm determine your site rank? Part of it is determining relevance. Does your site offer information relevant to what the user is searching for? Do you know which keywords are best for the type of product or service you are offering? Take thi for example,a person who’s looking for a nearby pastry shop will not click on a website that sells electronics.
One way to be considered relevant is to make engaging content.
Nothing beats a good content strategy. When creating SEO content,remember that you’re writing for actual human beings. It needs to make sense and informative. If your website actually adds value to visitors they can,in turn,convert into sales.
There’s a bunch of things to know about SEO. But for starters,a good grasp of these concepts can give you a boost in optimising your brand’s website.
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